What a Digital Gift Code Really Is (And Why Screenshots Are Dangerous)
An e-gift card is a string of characters in an email. That is the whole product — which makes it convenient, instant, and far easier to lose than plastic.
E-codes, mobile wallets, instant delivery, and resale marketplaces — what changes when the card stops being a physical object.
An e-gift card is a string of characters in an email. That is the whole product — which makes it convenient, instant, and far easier to lose than plastic.
Adding a card to your phone solves the problem of leaving it at home. It introduces several smaller problems that only appear at the register.
The usual framing is convenience versus presentation. The more useful framing is which set of failure modes you would rather be exposed to.
Most predictions about this sector are written by vendors selling the thing being predicted. Here is what is actually changing, and which changes help buyers rather than issuers.