Independent prepaid research

Read the fine print before you pay for it.

Gift cards are a $200-billion habit built on terms most buyers never read. We take those terms apart β€” the fees, the expiry rules, the fraud, and the money that quietly never gets spent.

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Why Every Scam Eventually Asks for a Gift Card
Fraud & Risk 8 min read

Why Every Scam Eventually Asks for a Gift Card

Fraudsters did not choose gift cards by accident. They are the closest thing to untraceable, irreversible, remotely collectable cash available to the general public.

gift card scamsimpostor fraud
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Where Your Money Actually Sits After You Buy a Gift Card
How It Works 7 min read

Where Your Money Actually Sits After You Buy a Gift Card

You hand over fifty dollars and receive a piece of plastic. The plastic is not the money, and understanding where the money went explains almost every frustration that follows.

how gift cards workstored value
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Every Fee an Issuer Can Legally Charge You
Fees & Fine Print 8 min read

Every Fee an Issuer Can Legally Charge You

There are more of them than most buyers expect, they are all disclosed somewhere, and almost none of them are unavoidable if you know which card you are picking up.

gift card feesdormancy fee
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Card Draining: How a Card Is Emptied Before You Even Buy It
Fraud & Risk 7 min read

Card Draining: How a Card Is Emptied Before You Even Buy It

The most effective attack on gift cards happens in the shop, on the display rack, days before you pick one up. Nothing you do after purchase prevents it.

card drainingrack tampering
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Closed-Loop vs Open-Loop: The Distinction That Decides Your Fees
How It Works 7 min read

Closed-Loop vs Open-Loop: The Distinction That Decides Your Fees

One kind of card works in a single chain and usually costs nothing extra. The other works almost everywhere and charges you for the privilege. Almost every fee question traces back to which one you are holding.

closed loopopen loop
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Discounted Gift Cards: Where the Real Ones Are and How the Fakes Work
Fees & Fine Print 7 min read

Discounted Gift Cards: Where the Real Ones Are and How the Fakes Work

A legitimate secondary market genuinely exists and can save you real money. It sits immediately alongside one of the most efficient consumer frauds on the internet.

discounted gift cardsgift card resale
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Why Gift Check Now

Nobody pays us to be nice about this.

Most prepaid coverage is written by the people selling the cards, or by affiliate sites earning a cut of every click. Neither has a reason to tell you which fees are avoidable, how much value goes unredeemed each year, or why a discounted card on a resale site can be worthless by the time you use it. We have no such conflict, so we say it plainly.

How we work

No money from the industry

No affiliate links, no sponsored guides, no advertising from issuers or retailers.

Claims we can source

Where we cite a rule or a number, we point you to the statute or the issuer’s own terms.

Corrections in public

When we get something wrong we fix it on the page and say what changed.

Recently published

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Choosing a Card the Recipient Will Actually Spend
Buying Decisions 7 min read

Choosing a Card the Recipient Will Actually Spend

The measure of a good gift card is not how generous it looks. It is what fraction of the value gets redeemed, and most of that is decided before you reach the register.

choosing a gift cardredemption rate
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How Much to Put On It: The Amount Is a Design Decision
Buying Decisions 6 min read

How Much to Put On It: The Amount Is a Design Decision

Round numbers feel appropriate and produce awkward remainders. Choosing an amount that maps to something real is the difference between a card that gets finished and one that does not.

gift card amounthow much to give
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Corporate Gift Card Programmes: What the Vendor Deck Leaves Out
Buying Decisions 8 min read

Corporate Gift Card Programmes: What the Vendor Deck Leaves Out

Bulk prepaid is sold on convenience and engagement metrics. The costs that decide whether it was worth doing are mostly absent from the pitch.

corporate gift cardsbulk purchasing
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Do Gift Card Incentives Actually Work? What the Evidence Suggests
Buying Decisions 7 min read

Do Gift Card Incentives Actually Work? What the Evidence Suggests

Prepaid rewards are popular with programme managers because they are easy to administer. Whether they change behaviour depends on design choices most programmes get wrong.

employee incentivesrecognition programmes
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