Choosing a Card the Recipient Will Actually Spend
The measure of a good gift card is not how generous it looks. It is what fraction of the value gets redeemed, and most of that is decided before you reach the register.
Buying Decisions
Choosing a card that will actually get spent — matching it to the recipient, setting the amount, and running a corporate programme without wasting budget.
4 guides in this subject
How Much to Put On It: The Amount Is a Design Decision
Round numbers feel appropriate and produce awkward remainders. Choosing an amount that maps to something real is the difference between a card that gets finished and one that does not.
Corporate Gift Card Programmes: What the Vendor Deck Leaves Out
Bulk prepaid is sold on convenience and engagement metrics. The costs that decide whether it was worth doing are mostly absent from the pitch.
Do Gift Card Incentives Actually Work? What the Evidence Suggests
Prepaid rewards are popular with programme managers because they are easy to administer. Whether they change behaviour depends on design choices most programmes get wrong.